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PapaJohns

Papa John's Pizza is a pizzeria chain, based and originally started in Louisville, Kentucky, presently with headquarters in Jeffersontown, Kentucky, near Louisville.[1][2][3] Its slogan is Better Ingredients. Better Pizza. Papa John's.

Internationally, there are over 4,000 Papa John's establishments, including over 3,200 in the US. and the remainder spread among 33 other countries. In September 2012, Papa John's Pizza opened its 4,000th restaurant, in New Hyde Park, New York. The company celebrated the event by giving away 4,000 free pizzas to customers throughout New York City.[4][5][6]

History[]

The Papa John's restaurant franchise was founded in 1983 when Papa John Schnatter knocked out a broom closet in the back of his father's tavern, Mick's Lounge, in Jeffersonville, IN. [7] He then sold his 1971 z28 Camaro to purchase $1,600 worth of used pizza equipment and began selling pizzas to the tavern's customers out of the converted closet.[5] In 2009, Schnatter got the Camaro back by contacting the family that he sold the car to in 1983. His pizzas proved so popular that one year later he was able to move into an adjoining space. Papa John's is now the third largest take-out and delivery pizza restaurant chain in the United States.

Lawsuits[]

Pizza Hut Vs. Papa Johns[]

In 1997, Pizza Hut filed a lawsuit against Papa John's based on a series of advertisements that compared the ingredients of Papa John's and its competitors. At trial, the court agreed with Pizza Hut's argument that Papa John's slogan did not constitute statements of literal fact that fresher ingredients do not necessarily account for a better pizza this ruling was overturned in 2000 when Papa John's appealed the decision. Although the jury's decision on the misleading advertising was upheld, the appeals court determined that Pizza Hut failed to prove, under the requirements of the Lanham Act, that the misleading advertising and pottery had a material effect on consumers purchasing decisions.

We conclude that the slogan, standing alone, is not an objectionable statement of fact upon which the consumers would be justified in relying, and thus not actionable under section 43 a and while the slogan, when utilized in connection with some of the post-May 1997 comparative advertising specifically, the sauce, dough and stuff campaigns conveyed objectionable and misleading facts, Pizza Hut has failed to adduce any evidence demonstrating that the facts conveyed by the slogan were material to the purchasing decisions of the consumers to which the slogan was directed. [8]

Spam Lawsuit[]

In 2012, the company was the subject of a class action lawsuit for allegedly sending over 500,000 unwanted text messages to customers. The suit sought over $250 million in damages, though the company settled to pay $16.5M, awarding members of the class up to $50 in damages, and a free, large, one-topping pizza. [9]

UK franchise[]

Papa John's has operated in the United Kingdom since 2001. In April 2014 the company had 250 shops in the UK [10] with plans for between 400 and 500 within 5 years. [11]

Cyprus franchise[]

Papa John's has operated in Cyprus since 2006. Currently is operating with 12 stores in all major cities.

Trivia[]

References[]

  1. "Jeffersontown to dedicate new bike and walking path Saturday." The Courier-Journal. November 7, 2007. C7. Retrieved on December 6, 2012. "Papa John's office is in Jeffersontown,"
  2. "Papa's Specialty Pizza Challenge." Papa John's Pizza. Retrieved on December 6, 2012. "Papa John's International Inc., 2002 Papa John's Blvd, Louisville, KY 40299."
  3. "2010 CENSUS – CENSUS BLOCK MAP (INDEX): Jeffersontown city, KY 1." U.S. Census Bureau. Retrieved on December 7, 2012.
  4. Papa John (official): Papa John's Celebrates Opening of 4,000th Restaurant Worldwide accessdate=16 September 2012
  5. 5.0 5.1 Papa Johns (uk): The Papa John's Story accessdate=2 August 2013
  6. Entrepreneur.com – Franchise Information accessdate=16 September 2012
  7. Papa Johns (Official): About Papa John’s => Our Story => 1984 "After college he saves father's business by selling his prized camaro. John received a business degree from Ball State University. He worked at his father's tavern, Mick's Lounge, and after learning that it was on the verge of bankruptcy he sold his prized 1972 Camaro Z28 for $2,800 to help save the business. He knocked down the broom closet of Mick's Lounge, purchased used restaurant equipment, and began delivering pizzas out of the back of the bar."
  8. Pizza Hut, Inc. v. Papa John’s Int’l, Inc., 227 F.3d 489, 495 (5th Cir. 2000).
  9. http://www.topclassactions.com/lawsuit-settlements/lawsuit-news/4146-papa-john-s-agrees-to-16-5m-text-spam-class-action-settlement
  10. Startups.co.uk: Papa John’s: The franchise opportunity accessdate=2014-05-06
  11. The Telegraph: Papa-Johns after slice of Domino's pizza action. date=2010-08-29 accessdate=2011-04-05

External links[]

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