Domino's Pizza is a pizzeria chain based in Ann Arbor, Michigan.
In 1960, brothers James and Tom Monahagan bought, DomiNick's a small pizzeria in Ypsilanti, Michigan. Eight months later, James Monahagan gave his share in the business to his brother in exchange for a second-hand car.
Tom Monahagan, then the sole owner of the business, changed its name to Domino's Pizza Inc. in 1965.
The first franchise store was opened in Ypsilanti in 1967. By 1978, there were two hundred Domino's Pizza outlets across the United States.
International Growth of the CompanyEdit
The first branch of Domino's Pizza outside of the United Staes was opened in Winnipeg, Canada in 1983.
The number of international outlets had grown to one thousand by 1995 and to one thousand five hundred by 1997.
There are currently branches of Domino's Pizza in fifty-five countries in North and South America, Europe, Asia, Africa and Australasia.
Guaranteed Delivery in Thirty MinutesEdit
For a period of about twenty years, from 1973 onwards, Domino's Pizza promised their customers that they would receive their food within thirty minutes of ordering it. Initially the company promised that if the delivery arrived later than thirty minutes, customers would not have to pay for any pizzas ordered.
In the mid-1980s, the promise was modified. Customers could no longer get all their pizzas for free but they were entitled to three dollars off the cost of their order if it arrived later than thirty minutes.
In 1992 and 1993 court cases were brought against Domino's Pizza by families of people injured or killed by their delivery drivers. Fearful that the public would see the "thirty minute guarantee" as encouraging irresponsible and dangerous driving, the company dropped the promise in 1993.
In December 2007, Domino's Pizza began using a new advertising slogan, "You Got 30 Minutes", a clear reference to their earlier guarantee but not promising customers that food would arrive within thirty minutes of ordering.